// Data Protection
Your privacy is not a footnote at Alitoto — it is a foundational commitment. This Policy explains, in plain and formal English, exactly what personal data we collect from Malaysian users, why we collect it, how we use and protect it, and what rights you have over your own information.
This Privacy Policy ("Policy") is issued by the operator of the Alitoto online gaming platform ("Alitoto", "Company", "we", "us", "our"), accessible at alitoto.cam. This Policy applies to all users ("User", "you", "your") of the Platform, including registered account holders and visitors who access the Platform without registering an account.
This Policy describes: the categories of personal data we collect; the purposes for which we process such data; the legal bases on which processing is conducted; the circumstances under which we share data with third parties; the safeguards we employ to protect your data; your rights as a data subject; and how to contact us with data-related enquiries or requests.
Alitoto operates with a particular awareness of its Malaysian user base. Players accessing the Platform from Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and other locations across Malaysia should be aware that the Platform is operated by an entity incorporated outside Malaysia, and that data processing activities are therefore conducted in accordance with the data protection framework applicable in the Company's jurisdiction of incorporation, rather than Malaysian domestic data protection law. We nonetheless apply international best-practice standards to all data processing activities.
For the purposes of this Policy, the following terms carry the meanings set out below:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information that identifies or could reasonably be used to identify a living individual, directly or in combination with other data. |
| "Processing" | Any operation performed on personal data, including collection, storage, use, disclosure, alteration, or deletion. |
| "Data Controller" | The entity that determines the purposes and means of processing personal data — in this case, the Alitoto Platform operator. |
| "Data Processor" | A third-party entity that processes personal data on behalf of the Data Controller under a formal data processing agreement. |
| "Cookies" | Small text files placed on a user's device by a website for the purposes of session management, analytics, or personalisation. |
| "KYC" | Know Your Customer — the identity verification process required to confirm a User's identity and age prior to withdrawal processing. |
| "Account Data" | Personal data provided by a User at the time of account registration and maintained throughout the account lifecycle. |
Alitoto collects personal data through several distinct channels: data you provide directly when registering or using the Platform; data generated automatically by your use of the Platform; and data received from third parties such as payment service providers in the course of transaction processing.
We may receive personal data about you from third-party payment service providers, fraud detection agencies, identity verification services, and — where applicable and permitted by law — from publicly accessible sources for the purposes of anti-money laundering and sanctions screening. Data received from third parties is subject to this Policy in the same manner as data you provide directly.
Alitoto processes personal data for the purposes set out in the table below. Each processing purpose is linked to an applicable lawful basis, which is described in Section 5 of this Policy.
| Purpose of Processing | Data Categories Involved | Lawful Basis |
|---|---|---|
| Account registration and management | Registration data, contact details | Contractual necessity |
| Identity and age verification (KYC) | Identity documents, date of birth | Legal obligation; Contractual necessity |
| Processing deposits and withdrawals | Payment information, transaction logs | Contractual necessity |
| Anti-money laundering (AML) monitoring | Transaction logs, identity data, IP address | Legal obligation |
| Fraud prevention and platform security | Device data, usage data, IP address | Legitimate interests |
| Customer support | Communications data, account data | Contractual necessity |
| Responsible gambling monitoring | Betting activity, limit settings | Legal obligation; Legitimate interests |
| Platform analytics and performance | Usage data, cookie data | Legitimate interests |
| Promotional communications (opted-in only) | Email address, account preferences | Consent |
| Legal compliance and regulatory reporting | Any data required by applicable law | Legal obligation |
Alitoto relies on the following legal bases for processing personal data, consistent with international data protection frameworks:
Alitoto does not sell, rent, or disclose your personal data to third parties for their own commercial purposes. We share personal data only in the following limited circumstances and only to the extent strictly necessary:
Alitoto retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal, regulatory, licensing, or audit obligations. The following indicative retention periods apply:
| Data Category | Indicative Retention Period | Basis |
|---|---|---|
| Account registration data | Duration of account + 5 years post-closure | Licensing / AML obligations |
| KYC / identity documents | Duration of account + 5 years post-closure | Legal obligation (AML legislation) |
| Transaction logs | Duration of account + 7 years post-closure | Financial record-keeping obligations |
| Support communications | 3 years from date of communication | Dispute resolution; Legitimate interests |
| Responsible gambling records | Duration of account + 5 years post-closure | Licensing obligations; Player protection |
| Marketing consent records | Until consent is withdrawn + 1 year | Consent; Legal compliance |
| Technical / server logs | Up to 12 months rolling | Security; Fraud prevention |
Upon expiry of the applicable retention period, personal data will be securely deleted or irreversibly anonymised in a manner that ensures it can no longer be attributed to an individual data subject.
Alitoto uses cookies and similar tracking technologies — including web beacons and local storage objects — to operate and improve the Platform. Cookies serve several distinct functions:
These cookies are strictly necessary for the Platform to function. They manage user sessions, maintain authentication state, preserve account security, and enable core gaming functionality. Essential cookies cannot be disabled through user preference controls without significantly impairing Platform functionality.
We use analytics cookies to collect aggregated, pseudonymised data about how users interact with the Platform — including which pages are visited most frequently, where users encounter navigation difficulties, and how long sessions typically last. This data informs ongoing Platform improvements. Analytics cookies are not used to identify individual users.
Functional cookies remember user preferences such as language settings, display preferences, and previously entered (non-sensitive) form data, reducing the need to re-enter information on subsequent visits.
You may manage non-essential cookie preferences through your browser's privacy settings. Most modern browsers allow you to block, delete, or receive notifications before cookies are set. Note that disabling certain cookies may affect the performance or availability of specific Platform features. Detailed instructions for managing cookies in commonly used browsers are available through each browser's help documentation.
Alitoto implements a multi-layered data security framework designed to protect personal data against unauthorised access, loss, destruction, or disclosure. Our security measures include, but are not limited to:
Alitoto operates internationally and may transfer your personal data to, and process it in, countries other than Malaysia. Where personal data is transferred across international borders, the Company ensures that appropriate safeguards are in place to protect such data to a standard at least equivalent to the protections afforded under this Policy. Applicable safeguards may include:
By using the Alitoto Platform, you acknowledge that your personal data may be transferred to and processed in jurisdictions outside Malaysia, and that such transfers are conducted in accordance with the safeguards described in this section.
As a data subject, you hold the following rights in relation to your personal data processed by Alitoto. These rights may be exercised by contacting our support team using the details set out in Section 15 of this Policy. The Company will respond to all data subject requests within a reasonable timeframe and without charge, except in cases of manifestly unfounded or excessive requests.
The Alitoto Platform is strictly intended for adults aged 21 years and above. We do not knowingly collect or process personal data from any person under the age of 21. If, following identity verification or otherwise, we become aware that personal data has been collected from an individual under the age of 21, we will promptly delete all such data and suspend the associated account.
Parents or guardians who believe that a minor under their care may have registered an account or provided personal data to Alitoto are requested to contact us immediately at [email protected] so that appropriate action can be taken without delay.
The Alitoto Platform may incorporate functionality provided by third-party technology vendors, including game software providers, live streaming infrastructure, payment gateway integrations, and customer support tools. Where such third-party services involve the processing of personal data, Alitoto ensures that appropriate data processing agreements are in place with each vendor. However, any third-party service that operates under its own distinct privacy practices is not covered by this Policy, and Alitoto accepts no responsibility for the data practices of independent third parties beyond the scope of the data processing agreements in place.
Users are encouraged to review the privacy policies of any third-party payment service providers through which they transact, including the operators of Touch 'n Go eWallet, Boost, GrabPay, DuitNow, and FPX services, to understand how those parties handle their personal data in connection with payment transactions.
Alitoto reserves the right to amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable legal requirements, or Platform operations. Where any amendment is material in nature — that is, where it significantly affects your rights or the way in which your personal data is processed — we will notify you by posting a prominent notice on the Platform and updating the effective date at the top of this document.
Your continued use of the Alitoto Platform following the publication of an amended Privacy Policy constitutes your acceptance of the revised terms. If you do not accept any amendment to this Policy, you must cease using the Platform and may request the deletion of your account and personal data in accordance with the procedures described in Section 11.
For any enquiries, requests, or complaints relating to your personal data or to this Privacy Policy, please contact our Data Support Team through the channels listed below. We are committed to addressing all data-related requests with appropriate priority and within the timeframes required by applicable law.
If you are not satisfied with our response to a data-related complaint, you may have the right to lodge a complaint with the relevant data protection supervisory authority in the jurisdiction applicable to your situation. The Company will provide further guidance on applicable complaint channels upon request.
// Your Data. Your Rights.
Our support team can walk you through any aspect of this Policy in plain language. Your personal information is safe with us — that commitment does not expire. For players aged 21 and above only.
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